Squish Here

To See Us

Under the goo is a real family business: handmade in Holland, Michigan, founded by Sienna Wilson, and run by our family and a youth crew learning to sell, count, plan, and invest.

How It Started

Kitchen Table To Market Table

One Bowl Of Slime Turned Into A Real Business

A slime bar with tubs of slime, mix-in bins, sprays, labels, and care cards
The Great Lakes Goo market booth
Map of Michigan with market pins
A ledger with a growing chart, a piggy bank, and coins

Meet The Founder

Sienna Wilson

Sienna Wilson Started Great Lakes Goo To Teach Our Family And Crew How Business Works.

Great Lakes Goo is a family business in Holland, Michigan, founded by Sienna Wilson. We make handmade slime, bring slime bar parties to you, and pop up at markets. Behind the counter, the business is our classroom: our family and our youth crew learn selling, accounting, product management, project planning, setup, and investing by running it for real.

Sienna Wilson's desk at Great Lakes Goo HQ

Goo By The Numbers

Great Lakes Goo market booth

Signature party themes

7

5

Great Lakes. One very gooey company.

Business skills our crew learns

6

Shelves of slime jars in every Great Lakes Goo flavor

Flavors on the table

13

What the crew learns
  • Selling

  • Accounting

  • Product Management

  • Project Planning

  • Event Setup

  • Investing

The Goo Crew

Flip The Cards

Small Crew, Big Goo
Sienna Wilson

( 01 )

Sienna Wilson

Founder & Chief Slime Officer

Sienna Wilson

Focus

Big ideas, recipes & running the show

The Goo Crew

( 02 )

The Goo Crew

Junior Entrepreneurs

The Goo Crew

Focus

Selling, setup & storytelling

You?

( 03 )

You?

Future Crew Member

You?

Next Step

Apply on the Goo Crew page